
Joy Chinwe Aguguo, the founder of Joy Chinwe Foundation and Joy in Health is motivated by her personal experience, of leaving her Nigerian homeland to the shores of Europe. She is driven to create awareness, on migration and health, for the minority groups within her newfound home and dedicates her time to uplifting and empowering others, such as herself. She wears many hats, as an author, a motivational speaker, a woman in tech and a health advocate. Her story shows us that traversing foreign terrains is never an easy feat but with the right mindset, you can achieve anything.
This is Joy’s story …
As the eldest daughter, born into an Igbo family in the Eastern parts of Nigeria, I always felt the need to empower myself with the deep-seated desire of supporting my loved ones and this desire was strengthened by the sudden passing of my father during my secondary school years. The devastation and grief that accompanied me with the loss of my father was searingly painful, but this motivated me even more to pursue my education and subsequently increase my employment potentiality. While I intended to study Medicine, unforeseen circumstances lead me to pursue a degree in Marketing.
During my studies in Marketing, a fated encounter with a Nigerian man, working in Italy, at that time, changed the trajectory of my path. I was initially hesitant in marrying him because this meant I would forsake my dream of attaining my higher education but with the intervention of my grandmother who approached the family stipulating her condition of first wanting me to finish my degree in Nigeria, I happily married my husband, upon the completion of my degree, and excitedly followed him to the shores of Italy.
In 1999, I arrived in Italy with great hopes and expectations, as the perception within my community and in the broader African context, was that Europe is a land of opportunities, especially prior to the growing European migrant crisis. However, this feeling was short-lived as the harsh realities of migration in Europe started to sink in and within the first six months, I was battling with language barriers, cultural adjustments, stereotypical views of African immigrants and the icy cold European weather and was struggling to find employment, going for months without a job.
It was a stressful period for me as I was desperately seeking work until an opportunity finally arrived when a friend informed us of a company in a neighbouring village that was seeking employees. Filled with anticipation and optimism, I was accompanied by my brother-in-law to pursue this opportunity, only to be met with a devastating (and heartbreaking) blow. The director callously informed us that “no blacks” were welcomed. Overwhelmed with a sense of injustice, I wept bitterly, grappling with the realization that, in their eyes, I was reduced to nothing more than my race and immigration status, despite knowing my worth as a capable human being.
Despite my despair, the rejection proved to be a catalyst for my growth. More determined and refusing to let adversity get the better of me, I started researching any available offers and seized an opportunity to enrol in a one-year social care programme, which was a totally different field from Marketing. Nonetheless, the different path chosen led me to meaningful experiences.
After completing the social care programme, I secured a position as a social assistant for the elderly in a hospital in Italy. Through this experience, I encountered like-minded individuals who viewed me neither as black or an immigrant, but as a contributing citizen, based on my essence. Although the early stages of my work were marked by instances of racism, discrimination, and disrespect from some colleagues, the unwavering support from my director, managers, and close colleagues prevented these challenges from significantly affecting me. Additionally, I have diligently mastered the Italian language and forged meaningful relationships during my time in Italy, fostering connections with both Italians and individuals of other nationalities. Therefore, what initially appeared to be a bitter experience in my job search ultimately revealed itself as a blessing in disguise.
While carving out a good and sustainable life for myself in Italy, giving birth to three beautiful children and working in hospital, I was consciously aware of the plight of my fellow Africans, crossing perilous waters, in dinghy boats, in search of a better life who now had to battle with issues such as human trafficking and illegal migration on the shores of Europe. Through my observations, I was inspired to write my story, drawing from my own experiences as an African living on European shores to create awareness for my fellow Africans and to debunk the myths of life in Europe. With this, I penned and published my first book entitled The Morning Sunset.
In addition to my first book, I established the Joy Chinwe Foundation with the aim of raising awareness among the people of Africa about the perils of illegal migration and undertaking hazardous journeys, to Europe. As an organization, we provide support to victims of human trafficking and illegal migration. The aims and objectives of the Joy Chinwe Foundation is to campaign for the provision of support in the development and delivery of programmes, studies, and technical expertise on combating migrant smuggling and trafficking of women, and children in a manner consistent with law, to sensitize young people on the dangers behind travelling to the West, through the desert and the Mediterranean Sea and we offer expert advice, research, and needed financial assistance to the victims of human trafficking.
After thirteen years in Italy, we left for the United Kingdom in pursuit of better educational opportunities for our children, especially when my eldest daughter entered secondary school. Comparatively, the United Kingdom was so much easier to relocate to as there were no language barriers. It was while working briefly in residential homes, that I got admitted into a Masters programme, subsequently attaining a Masters in Human Resource Management, and eventually specializing and earning the professional distinction of being a Chartered Member of the United Kingdom’s Institute of Personnel and Development (CIPD), currently navigating the ever-evolving landscape of Information Technology and finding myself at the intersection of human ingenuity and technological advancement.
Although I was chasing the corporate world, in my heart, I was still driven by a fervent commitment to effect change and subsequently, established another non-profit organization called Joy in Health. The purpose of Joy in Health is dedicated to the physical and mental well-being of Black, Asian and Minority ethnic groups and strives to dispel the ignorance associated with the importance of their well-being which inadvertently leads them to neglecting their health.
Through awareness campaigns, educational initiatives, and digital platforms, Joy in Health strives to empower individuals to prioritize their health and lead fulfilling lives by providing insights on managing diseases like high blood pressure, mental health, kidney diseases, and diabetes. We prioritize education by extending our efforts to social media platforms, particularly YouTube and podcasting, where we collaborate with medical professionals to disseminate crucial health information within our communities, such as healthcare awareness and prevention and cure of ill-health related ailments, to foster a culture of proactive self-care. We intend not only to inform but also to bridge the gap in understanding, speaking in ways and languages, that resonates with the diverse communities within the Black, Asian, Minority ethnic population with the goal of a healthier population who have access to their fundamental human right of high-quality healthcare.
Looking back on my journey, leaving my country at the age of 23, to build a life with someone I barely knew, at the time, I can honestly say this; you never know what is waiting for you on the other side of taking risks and all it takes is courage. Some might say I was young and naïve but like a child, any child, they learn and grow by not knowing and that ignorance is their biggest asset because to know is to fear. If I knew I would be facing all the hurdles I subsequently did, I probably would have said no but I took that leap of faith with great hopes and in spite of all the struggles, it has been a journey worth taking because if I didn’t embark on the journey I did, I would never have made the impact I do, in the way I do, which is powered by my personal experience.
In the mosaic of my life, today, I find myself at the crossroads of various roles; a professional in Information Technology, a devoted mother to three children, a supportive wife, and a fervent advocate for health and well-being. Each aspect of my journey adds depth and complexity to my narrative, weaving together a tapestry of experiences and aspirations. As I navigate through life, I am guided by the threads of curiosity, resilience, and a steadfast belief in the profound impact of both words and actions. Together, these elements shape the ever-evolving story of my life.
If you are interested in learning more about Joy or would like to get in contact with her, please reach out via her website, joyinhealthservices.com, check out her YouTube channel, Joy in Health by Joy Chinwe Aguguo, or email her at chinweduru@me.com.



