
Ruvimbo Kadyevu is a recipient of the Tony Elumelu Entrepreneurship Award. She is an innovator, entrepreneur and motivational speaker with a passion for the Arts. She strives to serve by developing and empowering aspiring African artists. Her personal story is a reminder of how much we tend to take for granted and teaches us to appreciate the fragility of Life. We may be here today and gone tomorrow but what we choose to do with our time determines our legacy.
This is Ruvimbo’s story …
“I was born prematurely, at eight months, with a lung condition called chronic bronchiectasis in the Murewa District of Zimbabwe. As a result of this condition, I suffer from permanent damage to my aveolis and bronchiles, causing symptoms like breathing difficulties, fatigue, a large production of phlegm and chronic coughing.
It was particularly taxing to grow up with bronchiectasis especially considering that I was always misdiagnosed, which meant that I did not have the correct support system to treat it, and was also single-handedly raised by my mother.
My mother was a head school teacher and the nature of her work entailed being despatched to work at rural schools in the Murewa District and other parts of Zimbabwe. This left her with no choice but to ask relatives to look after me in her absence. Although they agreed to take me in, I would sometimes end up staying for short periods of time because some of them did not know how to deal with my condition and because of it, I was moved to another relative.
Throughout the years, I suffered from infections and episodes and would be hospitalized all the time but it was only in 2019 that I was correctly diagnosed with bronchiectasis. I was told it was a miracle I survived and still a miracle that I am alive.
While growing up and being hospitalized frequently, I went less and less to school and would constantly move from one house to another much like a foster kid. My illness made everything worse but luckily I was a bright student, so even if I spent one week per month at school, I still managed to catch up with my schoolwork. It was a hard fight for me to pass; no one ever thought I would make it to university or amount to anything.
Living with a chronic lung condition is very hard and a continuous struggle. For the average healthy person, it may take 3-4 days to recover from flu but for me, it could be fatal. In an incident of getting the flu, I can be hospitalized from one to three months and be in constant pain trying to recover and have to learn to walk again.
I battled with low self-esteem and became socially distant and had to depend on the natural Instinctive tactics of survival, to make it to the next level. I worked hard and became focused on achieving my goal to finish and graduate secondary school. I could not attend boarding school due to my health issues and was instead moved to relatives to attend better schools in the city. I passed my ordinary level (O-Level) and advanced level (A-Level) and could move on to university level but my mother could not afford my university tuition since my younger brother was starting secondary school and hence, I had to take a gap year
During my gap year, I had to look for a job and in that time someone attempted to rape me which brought on added trauma. I returned home and received counselling while staying focused on getting to university. I applied to study psychology because of my passion to help people but I also had another passion; I wanted to pursue a degree in the Arts with the hopes of establishing a career. Besides, passion, I was also talented but my mother instead encouraged me to focus on a more stable career choice since as I am academically gifted as well.
I then opted to study psychology but juxtaposed it with researching the Arts industry in Zimbabwe and Africa. It was during my research that I realized there are so many artistically young and talented people out there that were sitting on their talents because of a lack of support and mentorship programmes. Due to this, and my galvanizing passion for the Arts, I established a company called EthelartConnect which promotes upcoming artists and African Visual Art on global spaces.
I established EthelartConnect, at the age of 22, during my second year of studies at the University of Zimbabwe, and had to hustle after university classes selling chargers in the streets to make my vision become a reality. Fortunately, I had a friend who was tech-savvy and believed in my vision. He helped me with setting up my website and tending to the technicalities of domain hosting and management. Although we were both amateurs in this new process, we would stay awake at night researching, reaching out to people to support us and establishing a marketing brand for the new company. We received so many rejections but still forged ahead to the current platform we have established and of course, we are still growing as an organization.
In 2018, shortly after the establishment of EthelartConnect, my lungs collapsed while I was in my final year of university. I was resuscitated after a hectic struggle but the doctors, through God’s Mercy, managed to revive me. Through this incident, I lost and later recovered my event memory. I also lost my job as a research executive for a consultancy firm due to my long period of hospitalization. Fortunately though, I managed to graduate from university with a BSc Hons in Psychology.
In February 2020, I started developing hypoxia as my bodily cells and tissues were lacking oxygen to the point that I was again hospitalized for a 2 month period and were on life support. All this occurred before the COVID-19 pandemic hit Africa and even prior to this pandemic, I had to wear a mask to protect myself from contracting the flu. Due to rising hospital bills, I had to be discharged even though I needed oxygen support. I took a leap of faith and went home, hoping God would heal me. It was a very depressing period because it was such a struggle to breathe and I could not afford an oxygen tank, which is very costly. I thought I was losing everything. People do not realize the gift of oxygen and fail to appreciate the God-given ability to inhale oxygen. In my case, I needed to buy an oxygen tank, simply to breathe but through God’s Grace, I managed to recover, without an oxygen tank, and I hope I will never have to experience hypoxia again.
Since I was so focused on my recovery, it adversely affected my business and my artists who were dependent on me to lead the way. Although my health is a major challenge, we are working towards our goal and I have a wonderful team of young and talented individuals that assists with the administrative and managerial side of EthelartConnect.
EthelartConnect is an art talent management and marketing organization with the objective to provide clients globally with quality artistic services and promoting talents to be career-oriented. We serve artists by identifying and recognizing talent, grooming it into professional careers and brand talent into international standard markets. We then market the talent through the selling of artworks and by finding clients. We also represent artists as their front runners for partnerships and collaborations and create events, exhibitions and projects to showcase their talents.
As an organization, we also conduct visual art awareness campaigns and embrace visual artists’ work through our media segments and feature the artists behind the artworks and their inspirational stories of becoming. Through the establishment of EthelartConnect, we have assisted more than 50 artists and during our years of operation, we have coached them into realizing their skills and have given them exposure both nationally and internationally. We have created not only a brand but also a safe space for artists to achieve more. We recently expanded and registered our business in South Africa, while working with amazing artists from Botswana and have reached other major players in Africa and Europe with the hope to promote more contemporary African Art.
I am a firm believer that our background, struggles and circumstances does not define who we are but what we do as individuals does. While Arts is my passion, my personal struggles with bronchiectasis has led me, in partnership with my friend, Anesa Murawu, also a lung condition sufferer, to establish a non-governmental organization called Breathe Hope Foundation which provides moral support for people living with and battling lung conditions and the foundation aims to create awareness among communities and the health sector for individuals such as myself. While lung conditions may not be outwardly defined as a disability, it certainly robs us of opportunities since we are always sick or prone to sickness. It is for this reason that I am fighting for people, such as myself, that struggles daily. I am a survivor; not a victim and I live one day at a time and each day I try my best to bring happiness to someone with what I have. While others may find me to be inspiring, I believe I am here today because of God’s Grace and everything I am today and everything I have managed to achieve has been because of Him; The One whose Hand, I lean on, to guide me through every battle … “
If you are interested in learning more about Ruvimbo or would like to get in contact with her, please reach out via her Facebook page, EthelartConnect Enterprise, or email her at ethelartconnect@gmail.com





