Suraya Williams, the founder of the Design26 Foundation, has been featured in several local South African newspapers, media campaigns and has been awarded recognition for her contribution to the young women of the Cape Flats, through her skills empowerment programme. Her story shows us that the key to our destiny is often right in front of us and that no matter what path we choose to follow, it will keep bringing us back to what we need to do and when we persevere to answer that call, the level of impact and influence we leave in our wake, is momentous.
This is Suraya’s story…
I was born in Bonteheuwel, a suburb within the larger Cape Flats region of Cape Town, South Africa, that is often only associated with gangsterism, poverty and crime. My parents, with their growing family, lived in a backyard shack and the struggle to make ends meet, within a segregated coloured community, under the Apartheid regime, were both common but also our norm.
When I was 2 years of age, in 1979, my parents moved into their own home, in Rocklands, Mitchell’s Plain; another area within the segregated Cape Flats. My father was a paint contractor and my mother was a clothing factory worker, with both of them having obtained a primary school education.
In 1984, my mother was retrenched, when most clothing manufacturing companies, in Cape Town, were closed down. Subsequently, she made the decision to use her seamstress skills and worked from home. However, due to the lack of a formal education, she worked from hand to mouth, barely making a minimum wage.
As a little girl, growing up, I remember always standing alongside her while she did her sewing and cut-make and trim (CMT) work. She would always tell me, in these shared moments, that she wants me to continue in her footsteps when she passes on. I secretly scoffed at the idea of taking over from her, as I believed it was a dying industry flooded with low-paid labourers destined for a life of continued poverty and destitution. I wanted better for my own life and sewing was not what I associated with having or doing better.
Determined to do better, and to help our parents in our own small way, my older sister and I, aged 14 years, would work for a salon on weekends and earned R30 (US$2) and a plate of food. In 1992, aged 15, during Grade 10, I started working for Kentucky Fried Chicken (KFC) after school hours and during weekends, earning R450 (US$29) every second weekend. In 1996, I finally graduated from secondary school, after failing Grade 10, at first attempt, but through sheer persistence and focus, I finished school, at aged 19.
Upon completion of secondary school, I did a one year secretarial course that enabled me to get my first formal job as a receptionist, at a community newspaper house, Cape Flats Mirror and Muslim Views. After a one year stint, I saw an opportunity to progress as a secretary at a much bigger company and in 1999, secured the job. However, a few years later, I got retrenched, in 2004, but soon thereafter, I became employed as an administrator at a well-known accounting and auditing firm, Mazars. Within two years of being employed, I progressed from being an administrator to becoming a personal assistant to two directors at the firm.
I have had to hustle all my life to get to this level of ease, from being a child of menial workers to working in the corporate sector but just when things seemed to be falling into place, my life was, unknowingly at the time, starting to shift gears, and steered me onto a pathway that was always meant to be my destiny.
In 2006, my mother passed away of yellow jaundice. Her death was sudden and shocking. Two weeks after she was diagnosed, all her organs failed and sadly she passed away, on my birthday, the 26th of January. She bequeathed her sewing machines and all her dressmaking equipment and fabrics to me; the middle child of her five children, but I was just as disinterested in sewing then as I was while growing up. I was not prepared though to dispose of it just yet, as it held sentimental value, and instead stored the sewing machines in the garage, until I found a suitable candidate to give them to.
Three months after my mother’s passing, my brother was murdered as he was a state witness to another murder. It was hard losing two family members in quick succession. I then decided to have another child, who was unfortunately born with a weak immune system. With a sickly baby and being in and out of hospitals, while shouldering other responsibilities, compounded by increasing responsibilities at work, this subsequently interfered with my career. I was not in an emotionally good space to deal with the trauma and hardships but I somehow soldiered on because I was afraid of losing my financial independence.
During one incident of having to be home to tend to a sick baby, I was approached by my cousin who insisted that I make her child a 21st birthday dress. I flatly refused but she was persistent saying that I have the machinery, left her fabric with me and stated that my mother used to be the one making dresses for the family and I should give it a try.
Weeks passed by and her fabric started to haunt me. as her child’s 21st birthday party drew closer. Eventually, one Saturday morning, I thought let me just give this a try and if I mess up, she is well aware of me never having sewed in my life. I called her up to bring her daughter over for measurements and then the magic started to happen. Everything I thought I did not know, I knew. I made that dress from the memories of seeing my mother making dresses. It was a complete out of body experience. It felt as if my mother was with me in spirit guiding my hands, in every cut, every trim, and every measurement. I never knew I was capable of this. Needless to say, my first beautifully made pumpkin-styled dress and bolero jacket were a success. To have created it from scratch and to see the kind of joy I brought to my family changed me internally and a dream within me, my mother’s dream, was born.
I went about my normal, daily life, striving to keep my financial independence, but the dream kept growing within me and presented me with mixed emotions and potential challenges. Do I leave my job to pursue something that I did not know anything about or do I stay in my comfort zone and sacrifice my soul’s desire? What do I do?
After opening up to my husband about wanting to start my own clothing line, and with his full support, I handed in my resignation letter in September 2012. Instead of accepting the resignation letter, my directors made a counter-offer, offering me more money, which I accepted. I thought maybe more money is what I needed for the extra responsibilities that I had to take on but the feeling of wanting to make dresses and making women smile did not leave me. Two months later, after 14 years in the corporate world, I resolutely handed in my final resignation letter and embarked on my destined path.
With no knowledge nor qualification of how to manage a business, I established Design26 (Pty) Ltd, a public company, in February 2013, in commemoration of my late mother and the significance of her passing and my birthdate. I started from my bedroom, with two inherited sewing machines and R500 (US$33) to open a bank account. I manufactured women’s ready-to-wear clothing, custom-made matric ball dresses and wedding dresses and each year, I would donate a matric ball dress to a less fortunate girl living in Mitchell’s Plain. Two years went by, and I realized I was selling dresses but without making a profit. I then enlisted in a small business management course offered by the University of Stellenbosch, at a discounted price, specifically for people living in the Mitchell’s Plain area. Through this course, I learnt skills on presentation, marketing and financial management and realized that in order to be charitable, and make a difference, I need to ensure that I am profitable.
Fast forward to 2018, I have been donating matric ball dresses for several years now and would follow up with each of my customers on whether they passed secondary school and enquired about their future plans. The common response I would get is that they cannot afford to further their studies and some struggled to find employment because they lacked working experience or skills. Since many of them could not find employment, they then turned to one of the many social ills that clouded the Cape Flats; teenage pregnancies.
Teenage pregnancies is a scourge that deeply affects the lives of young girls living in the Cape Flats. A third of girls, between the ages of 15 and 20, fall pregnant, each year, and instead of things improving, it appears to be getting worse. The problem is not always solved through the use of contraceptives. It goes deeper than this; it can be influenced or directly impacted by other social factors such as an unstable home environment, drug and alcohol abuse, gender-based violence, gangsterism and crime and high rates of unemployment.
The circumstances of these girls really affected me and galvanized me to be more involved by imparting my skills to them. I then registered the Design26 Foundation, a non-profit organisation and public benefit entity, and set about offering a free sewing skills training course for underprivileged girls, from the ages of 15 to 20, from Mitchell’s Plain and the greater Cape Flats area, with the hope of making them employable, self-sustainable and restoring dignity to women in my community.
To date, the Design26 Foundation has assisted 104 women; 50% of them are working class women, over the ages of 20, who attended our paid courses, to start their own businesses or to sew as a side hustle or for their personal needs. The other 50% are teenage mothers or underprivileged girls, between the ages of 15 and 20 years, which we offer our sewing skills training course to, for free of charge. Both salaried and free courses, which are FP&M SETA (Fibre Processing and Manufacturing Sector Education and Training Authority) Accredited, are conducted over a 12 week or 6 month period. 40% of these women have started their own businesses. The Design26 Foundation also have an alumni programme that provides further mentoring and opportunities to the women who attended our courses and shared networks, in which these women have access to our premises and are able to make use of our machinery to improve the quality of their products.
Currently, with 3 directors, of which I am actively involved in the day to day operations of the organization, and 2 qualified facilitators. who became qualified through our skills training programme, the Design26 Foundation provide these weekly classes on a Monday, Tuesday and Saturday, from 8h30 to 12h30, in an adjoining section to my house. We are only able to accommodate five ladies per class, due to space constraints. However, we are in the process of securing land to develop a fully operational skills center in Mitchell’s Plain and to expand our skills training course, with an in-house CMT (cut-make and trim) factory, to be able to provide employment opportunities to women who completed our skills programme.
As the founder of Design26, I hope to reach out to more young girls, to start them off with skills during their most formative years, and to keep them focused on the future. The social reality of these young girls in the Cape Flats are often daunting and disempowering and can easily distract them from a life that they are capable of achieving. However, success is still within their reach if they stay focused. My message to these young girls; teenage mothers or not, is that there are organizations out there, like ours, that care about your well-being and while success may seem outside of your reach, with consistent effort, time and dedication, it is achievable.
If you are interested in learning more about Suraya or would like to get in contact with her, please follow her on her Facebook page, https://web.facebook.com/design26foundation or email her at info@design26foundation.org.za
JOURNEYS OF HER 